Hilton HHonors Inspires Travelers to Start Playing in Asia Pacific

TOKYO MCLEAN, Va.–(BUSINESS WIRE)–Unforgettable hotels. Exclusive access. Experiences money can’t buy. All
are unique benefits for members of Hilton HHonors, Hilton’s
award-winning global loyalty program. Last week, Hilton Worldwide (NYSE:
HLT) brought the party to Hilton
Tokyo Odaiba in Japan, where members attended a private concert with
chart-topping singer/songwriter Halsey.

The concert, which took place on Wednesday, May 4, was Hilton’s third
concert this year – part of its 2016 Hilton Concert Series – and the
series’ first show in Asia Pacific. The concerts are just one example of
the unique benefits offered to Hilton HHonors members around the world.

“At Hilton, we are focused on creating incredible experiences for all
our guests. For members of our free to join loyalty program, Hilton
HHonors, we aim to offer even more – more value, more experiences, more
access,” said Mark Liversidge, vice president, Marketing, Asia Pacific,
Hilton Worldwide. “In addition to the great every day offerings, such as
exclusive discounts and free Wi-Fi, when our members book direct, we are
excited to offer exclusive experiences, showcasing our great hotels here
in Asia Pacific and unique experiences that money can’t buy, spanning
music, sports and culture.”

Announcing More, Once-in-a-Lifetime Hilton
HHonors Asia Pacific Experiences

Throughout the world, Hilton HHonors members can choose from more than
4,660 hotels to work at, play in and to experience the unique benefits
of membership. Members in or traveling to Asia Pacific, whether for a
work trip to Millennium Hilton Bangkok or a honeymoon at Conrad
Maldives, have the opportunity to earn or redeem Hilton HHonors Points
for their on-property stay.

To extend Hilton HHonors access beyond the hotel stay, HHonors members
in Asia Pacific – and around the world – can also redeem Points for
once-in-a-lifetime experiences at HHonors.com/auctions.
Asia Pacific packages, available between May 3 and 20, 2016, include:

Start Rocking Out: The 2016 Hilton Concert
Series

In addition to hotel packages, since January of last year, Hilton
HHonors members around the world have gained access to some of the music
industry’s most buzz-worthy artists and have attended private hotel
performances through Hilton HHonors Artist Connections and the Hilton
Concert Series. Similar to redeeming Points for hotel packages, Hilton
HHonors members can redeem Points for these events at HHonors.com/auctions.
Beyond last week’s Halsey concert at Hilton
Tokyo Odaiba, additional concerts scheduled this year include:

Indie pop duo JR
JR at Hilton
Toronto in Toronto, Canada on June 25
Producer and singer/songwriter Grimes
at Hilton
Berlin in Berlin, Germany on July 19
Country music singer/songwriter Kip
Moore at DoubleTree
by Hilton Hotel Nashville Downtown in Nashville, Tenn., on August
31
GRAMMY award winner Gary
Clark Jr at Hilton
Austin in Austin, Tex., on October 28

Highlighted 2016 Hilton HHonors Artist Connections include: VIP
experiences at Electric Daisy Carnivals, an exclusive album listening
session with Goo Goo Dolls, a style session with GRAMMY-nominee Andra
Day, a private dinner with the GRAMMY-winning Australian rock band
Wolfmother, and meet and greets with various artists all around the
world, including Vance Joy, Tom Jones and Of Monsters and Men.

Benefits of Loyalty

Hilton HHonors, is the free to join, guest loyalty program of Hilton’s
13 world-class brands. Hilton HHonors members who book directly with
Hilton will save time and money and gain instant access to the benefits
they care about most. To book direct, travelers may schedule their
travel on Hilton’s websites, the Hilton HHonors mobile app and
reservation call centers, or through preferred corporate travel partners
and approved travel agents. Highlighted perks include:

Exclusive Discounts: Members of Hilton HHonors can now take
advantage of an exclusive discount at more than 4,500 hotels around
the world (excluding hotels in mainland China, Hong Kong, Macau and
Taiwan).
Instant Benefits: Hilton HHonors offers instant benefits to
members, such as free Wi-Fi, digital tools, like digital check-in with
room selection, and the ability to earn and redeem Hilton HHonors
Points for free nights.
Unforgettable Experiences: Booking direct opens the door to
unique events, like private concerts, such last week’s Halsey show,
exclusive dining experiences and unique travel adventures.
Loyalty Rewarded with More Personalized Service: HHonors
members can better share their preferences with the hotel for a stay
tailored to their requests.

For more information on Hilton HHonors, visit HHonors.com.
To attend future events, visit HHonors.com/auctions.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
comprising more than 4,660 managed, franchised, owned and leased hotels
and timeshare properties with nearly 765,000 rooms in 102 countries and
territories. For 96 years, Hilton Worldwide has been dedicated to
continuing its tradition of providing exceptional guest experiences. The
company’s portfolio of 13 world-class global brands includes Hilton
Hotels Resorts, Waldorf Astoria Hotels Resorts, Conrad Hotels
Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by
Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton,
Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and
Hilton Grand Vacations. The company also manages an award-winning
customer loyalty program, Hilton HHonors®. Hilton HHonors members who
book directly through preferred Hilton channels have access to benefits
including preferred pricing, free standard Wi-Fi, as well as digital
amenities that are available exclusively through the industry-leading
Hilton HHonors app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide on Facebook,
Twitter,
YouTube,
Flickr,
LinkedIn
and Instagram.

About Hilton HHonors

Hilton HHonors is the award-winning guest-loyalty program for Hilton
Worldwide’s 13 distinct hotel brands, spanning more than 4,660 hotels,
resorts and timeshare properties across 102 countries and
territories. Hilton HHonors members who book directly through preferred
Hilton channels have access to instant benefits, including an exclusive
discount that can’t be found anywhere else, free standard Wi-Fi and
popular digital tools available exclusively through the industry-leading Hilton
HHonors mobile app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. With more than 52
million members, HHonors offers hundreds of ways to earn and redeem
Points. Members can redeem their Points for free nights, premium
merchandise, charitable contributions, or unique events through
the HHonors auction platform (hhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation® or a race experience with the McLaren-Honda Formula 1
team. HHonors members’ loyalty is also rewarded with more personalized
service. There is no cost to join, and travelers may enroll online by
visiting www.HiltonHHonors.com or
connect with Hilton HHonors at news.hiltonhhonors.com.

About Halsey

Born in New Jersey, Halsey went from last year’s MTV Artist to Watch to
selling out Madison Square Garden to a Gold-certified debut album,
“Badlands” (Astralwerks) in less than seven months. Halsey’s very first
tour sold-out in minutes, as did her second sold-out headlining tour
last year. She also joined both Imagine Dragons and The Weeknd as the
opener for each of their arena tours.

BADLANDS was released on August 28, 2015, reaching #2 on the Billboard
200 chart and spawning the hit single “New Americana,” which reached the
Top 20 on Billboard’s U.S. Alternative Songs chart. Her new single is
the emotive ‘Colors’, with MTV Teen Wolf’s Tyler Posey starring in the
clip with Halsey. Upon its premiere, the video went viral, trending
globally on twitter for several hours as fans eagerly watched and shared
the video’s twist ending. Halsey’s upcoming headlining BADLANDS tour has
gone global in 2016, with tour dates sold out across 5 continents.

Hilton HHonors Inspires Travelers to Start Playing in Asia Pacific

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