International Cruise & Excursions (ICE)

2015 sales: $704 million
Employees: 1,700 full-time, 300 part-time
Previous ranking: 24

15501 North Dial Blvd.
Scottsdale, AZ 85260
T (602) 395-1995

www.iceenterprise.com

Executives
CEO: John Rowley
CHIEF MARKETING OFFICER: Marcia Rowley
CFO: Christine Aguilera
CHIEF SALES OFFICER: Jeremy Rowley
COO: Lisa Bauer
CHIEF STRATEGY OFFICER: Ross Crowder
CHIEF ARCHITECT: Ted Davault
CEO-AUSTRALIA: Kevin Sharp
CFO-AUSTRALIA: John Williams
COO-AUSTRALIA: Dianne Sharp
PRESIDENT, DIRECT SALES: Bart Fesperman
SVP, INBOUND SALES OPERATIONS: Nick Kuhl
SVP, ACCOUNT MANAGEMENT BUSINESS DEVELOPMENT: Lisa Jackson
SVP, STRATEGIC BUSINESS DEVELOPMENT: Jack Waller
SVP, DIRECT SALES OPERATIONS: John Meyer

2015 Developments

Became part of the American Express Travel Partner Network.

Opened two additional Arizona-based office locations with a new and expanded technology center as well as a supporting call center in Phoenix, enabling commuting flexibility for employees living in the Valley of the Sun.
 Successfully relocated and expanded the Mexico City office, increasing headcount capacity to a staff of 250 in Mexico and enabling ICE to exceed annual sales goals as well as focus on providing expanded Travel and Lifestyle services to Mexican national members and B2B partners.

More than doubled sales of the Direct Selling organization under the Sears Vacations brand that is now operating coast to coast, significantly increasing lead generation and direct sales efforts and preparing the foundation for other brands to be launched in these key markets.

Company Facts

International travel and leisure organization with a global network of alliance business partners, including corporations, resorts, cruise lines and leisure travel providers. ICE develops cruise, travel and lifestyle programs as well as membership reward and loyalty-based programs and high value incentives. ICE fulfills private-branded cruise and vacation programs for corporate brands serving more than 55 million consumers worldwide from its nine global offices (primarily in the U.S., Mexico, the U.K., continental Europe and Australia).

100% of sales from leisure.

ARC sales of $33.5 million.

Member of American Express Travel Network.

Privately held; John and Marcia Rowley own more than 80%.

Looking Ahead

Projecting another record year for 2016.

A commitment to delivering the Next Gen technology platform. Next Gen supports a scalable, cloud-based, content-rich travel and lifestyles platform with highly sophisticated yield, revenue management and alternative currency integration.

Through an agreement with a large supplier that will bring a wide range of merchandise, the platform will include an excess of 100,000 SKUs in this category with significant product margins. These product margins will drive member value and customer engagement for participating members.

Expanding the Mexican, Canadian and Australian markets with planned rollout of a full suite of lifestyle, travel, cruise and tour products customized to these local market requirements.

In Q1 of 2016, ICE launched a new corporate website, shifting its online presence to a more dynamic platform with enhanced user interaction, a mobile-responsive design and improved public-facing content.

Aggressive social media plan that continues to expand. With an increased fan base and user interaction, media channels will continue to be utilized as strong recruiting tools.