RCCL ventures outside cruising with launch of tour-booking site

Royal Caribbean Cruises Ltd. (RCCL) has launched a new subsidiary,
GoBe, an online seller of tours and activities – and not just to cruise
customers.

“We’re thrilled to officially open GoBe to every type
of traveler, from hotel guests and staycationers to business travelers with a
long layover,” managing director Billy Campbell said in a statement.

GoBe says it offers thousands of tours in 97 countries, and
it plans to triple inventory by the end of the year.

There are three main product categories on GoBe: high-value
group tours, private excursions, and exclusive “Travel Creations.”
RCCL said Travel Creations are tailor-made tours that can be “found
nowhere else online.”

Users of the site can search by destination, interest or
group requirements. The site can also search cruise itineraries for nearly 20
cruise lines. Certain tours and activities are designated as “cruise-friendly,”
enabling users to identify which tours depart from areas close to ports.

GoBe offers a variety of products, like a sea kayak
expedition in Port Frederick, Alaska, during which participants can spot
humpback whales and enjoy scenic bays and estuaries; a private helicopter ride
over Rome; and surfing lessons in Brazil.

If searching by interests, users can select from about 25
categories, from event tickets to family activities to full-day tours to budget
tours.