MSC Cruises hires Jiffo as senior VP of US sales

MSC Cruises USA named Joe Jiffo senior vice president of
sales, effective April 11.

Jiffo succeeds Ken Muskat, who departed earlier this year to
become president of SkySea Cruises, a Chinese cruise brand.

Prior to joining MSC, Jiffo served as vice president of
sales for Exclusive Group Travel, a division of Tourism Holdings Inc. Jiffo has
also held leadership roles at Ensemble Travel Group as well as multiple cruise
lines.

“Joe is well-respected and has a proven track record of
exceeding sales goals and increasing market share,” commented Roberto
Fusaro, president of MSC Cruises USA.