Uniworld picks model Petra Nemcova as ‘guardian angel’ of its new millennial cruise line

U by Uniworld has thrown the tradition of naming ship “godmothers” overboard. Instead, the new river cruise brand geared toward millennial travelers recently named Victoria Secret model Petra Nemcova as its “guardian angel.”

“We’re making history with this concept, so rather than follow the traditional ‘Godmother’ path for each individual ship, we’re paving our own way forward,” president and CEO Ellen Bettridge of parent company Uniworld Boutique River Collection said in a media statement.

The U line is set to debut in 2018 and is being marketed to 21- to 45-year-olds to tap into younger cruise passengers.

The ships — The A (what was the River Ambassador) and The B (formerly the River Baroness — will be redone with all-black exteriors).