Epic Charcuterie Boards Are the New Avocado Toast—and More Bright Predictions for 2021, According to Pinterest

“Athflow” Chic

Wave hello to “athflow”, the elevated style cousin of athleisure, born from our collective desire for comfort without sacrificing style. In short? “Flowy pants, casual jumpsuits, and oversized outfits will replace athletic clothes as the new go-to loungewear,” describes Pinterest. “Athflow is professional enough for the ‘office,’ stretchy enough for the yoga mat, and comfy enough for the couch.” Searches for “soft outfits,” “cotton jumpsuits,” “quilted clothes,” “cocoon sweaters,” “fluffy slippers,” oversized pieces, and “home dresses for women” are noticeably high. All things cute, cozy, chic, and comfy for 2021. 

Make It Truly Yours

Whether trying to keep busy in quarantine or looking for easy ways to cheer up their wardrobe at home, Pinterest users (lead by on-the-pulse Gen Zers, yet again) are DIYing and personalizing everything. From painting their jeans to embroidering their sweatshirts, it’s trendier than ever to customize. In fact, “customized hoodies” is up 130 percent.

“Skinimalism” 

2021 is the time to embrace a slow, natural, and intentional skin care regimen—aka “skinimalism”—that’s just right for your skin. Going makeup-free is the ideal—and it all starts with taking care of your natural complexion. “Homemade skin care” searches are booming; queries for how to get naturally glowing skin are up; “yoga exercises for face” is climbing; and “natural everyday makeup” is still a beauty priority.

Beyond Braids

Forget high heat and high-maintenance hair. Pinterest users crave protective, low-lift braiding techniques with added touches of glamour and personality. The platform has seen a huge increase in searches for braided hairstyle ideas, including “braids with fade,” “knotless box braids,” “bubble braids,” and “yarn braids.”

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