Toga Hotels to tap Indian FIT & Honeymoon segments

In order to strengthen its foothold in the Indian market, Toga Hotels, a division of the Toga Group, is currently laying focus on attracting the Indian FIT and Honeymoon segments. Among Australia’s leading hospitality players, Toga Hotels entered the Indian market last year. It has four brands, namely Medina Serviced Apartments, Adina Apartment Hotels, Vibe Hotels, and Travelodge Hotels. The company operates a total of 65 properties across Australia, New Zealand and Europe.

Speaking about the significance of the Indian market, Jennifer Bruce, Associate Vice President, Toga Hotels, Australia, said, “India is a very high-potential market for Toga Hotels. This year, we witnessed a significant growth in Indian arrivals as compared with last year. We are looking at tapping the Indian Honeymoon and FIT segments with Vibe Hotels and Adina Apartment Hotels. Our properties are high-end, spacious and boast of premium luxurious amenities, complete with a specially-crafted ambience that is ideal for honeymooners and FITs. Our focus is to enhance awareness and promote  these properties in the Indian market.”

Elaborating on the company’s strategy for the Indian market, Bruce stated, “We are concentrating on raising awareness of our properties in India through events such as the recently held ITM (India Travel Mission) where we interacted with 85 travel agents. We recently did a two-day sales call in Mumbai where we met around 45 travel agents to raise awareness about our properties’ offerings. We are conducting a similar sales call in Delhi today and are expecting to meet at least ten agents there.”

This year, Toga Hotels is also looking to promote the conference facilities of its properties, and thereby increasing its market share in the Indian MICE segment, Bruce added.

Toga Hotels is working closely with Tourism Australia in the promotional activities of the latter’s Aussie Specialist Programme. The company has also associated with state tourism boards such as Tourism and Events Queensland in a bid to extend its reach in the global market.