Princess Cruises

Domestic, Alaska, Caribbean, Europe, Hawaii/Pacific, Premium, World Cruise Itinerary, Family, Cuisine, Entertainment, Private Island/Destination, Sales and Service, Overall

Forever known for the “The Love Boat,” Princess Cruises’ current marketing message is “Come Back New.” The brand took delivery this year of the 3,660-passenger Enchanted Princess in a company-first virtual ceremony at Fincantieri’s shipyard in Italy. Princess was the first Carnival Corp. brand to employ the OceanMedallion, a wearable device that enables everything from opening doors to ordering drinks.