Virtuoso adds two senior leadership positions | seatrade-cruise.com

Virtuoso said it’s strengthening the leadership team to support travel’s recovery starting in 2021 and plans for global growth. 

McCabe-Young joined the organization in July as the acting SVP marketing. She previously held senior executive positions with Kerzner International, including OneOnly Resorts and Atlantis The Palm, Dubai. She also brings more than 12 years’ experience in the cruise sector, having served as VP marketing for Silversea Cruises and, prior to that, helping build the Princess Cruises brand while with advertising agency Campbell-Ewald.

As SVP marketing, McCabe-Young’s emphasis will be on further building Virtuoso’s brand value and products to drive business results for its network of advisors and travel partners. She’ll work to increase consumer engagement and affinity through existing and new marketing products, both online and offline, including the Virtuoso Life magazine, Best of the Best, direct marketing, social media and public relations.

Michael Londregan

Londregan, who over the past seven years has been responsible for establishing Virtuoso within Australia and New Zealand while also moving the network’s expansion into China, will turn his eye to further cementing global operations geared toward future growth in the various markets where Virtuoso currently has travel agency members. These include Asia-Pacific, Latin America, Europe, Africa and the Middle East.

Londregan will work to expand the business platform for each market to build upon as it grows its base of advisors, travel partners marketing products.

He has more than 25 years’ experience in executive management positions from organizations like Tourism Australia, JTG Qantas Holidays, Air Pacific and Shangri-La Resorts.

Focus on driving consumer engagement

‘Helen and Michael bring experience that complements our existing leadership team, and their collective talents will help lay the groundwork today for travel’s recovery tomorrow,’ Virtuoso Chairman and CEO Matthew Upchurch said. ‘We will continue to launch new products and leverage existing products in new ways, with a clear focus on driving consumer engagement that flows to Virtuoso advisors and travel partners.

‘Being a global company with agencies and advisors in over 50 countries has provided the diversity to support domestic and regional travel when international travel was not possible,’ Upchurch added. ‘As we continue to build our Virtuoso team and network globally, we will not only navigate our way through recovery, but will look to lead the way forward in travel.’