Illva Saronno makes US and Caribbean travel-retail drive
Kapila Gohel
Disaronno and Tia Maria will feature at IAADFS Orlando where the company will host an Italian evening
Illva Disoronno owned brands, Disaronno and Tia Maria, will be presenting at the IAADFS Duty Free Show of the Americas in Orlando, as the company employs a stronger focus on the global duty-free and travel-retail business.
The news comes as World Equity Brand Builders (WEBB) was announced as Italian spirits company Illva Disoronno’s new distribution agent for duty-free in the US and domestic and duty-free business in the Caribbean.
Disaronno, which makes its debut at Orlando this year, and Tia Maria will be featured in a special Italian evening being held on the company’s booth (WEBB booth 923) on Tuesday March 11 from 5-7pm.
Illva Saronno Travel Retail manager EMEA, North America and Caribbean Ludovica Reina said: “The Americas is already a sales stronghold for Disaronno and Tia Maria; however it is essential not only to maintain that business level but to grow it. In order to do that we need a team that not only has a vast knowledge of the US, Caribbean and duty-free but also has a track record of growing brands such as ours. WEBB has all the experience we require with a very strong and impressive brand portfolio which we are delighted to now be a part of. We are delighted that Disaronno and Tia Maria will be present in Orlando on the WEBB booth and very much look forward to meeting customers during the Italian Evening.”
Illva Saronno’s portfolio also includes Arctic Vodka, Zucca, Aurum, Isolabella Sambuca, Limoncello, Mandarinello and various others.
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